Campaign against floods –  Joinville City Hall

Institutional Video

Director: Paolo Conti

Techniques: Stop-Motion

Released: 2014

Client: Joinville City Hall

Runtime: 30 sec

Agency:  D/Araujo – www.daraujo.com

Production:  Animaking Studios

Videos and Stills

D / Araújo Comunicação is responsible for the new campaign of the City Hall of Joinville, which aims to alert the population about the issue of garbage in the city. With the motto “Play Clean with the City”, the advertising pieces feature three characters – mouse, cockroach and fly – to exemplify the damages that the waste brings if they are not disposed of in the right places. The campaign shows that garbage discarded on the streets will lead to problems for the entire city, such as floods, pests and diseases.